Google Ads and affiliate for e-commerce

Your budget doesn't need to grow. It needs to work.

We find the spend that isn't bringing in new customers, and we move it.

Month to month. Google Ads shows value inside a week.

Budget

New customers

Brands we work with

  • Pins & Aces
  • Bandolier
  • Fioboc
  • Edel
  • OGL

Apparel, lifestyle, kids and sports, mostly.

What SocialLynx does

We run Google Ads and affiliate for e-commerce brands, and we make the money you're already spending work harder instead of asking for more.

Google Ads

Where we lead. Paid search for e-commerce and DTC brands.

Affiliate

Where we started. We rebuild and run programs that pay for new customers.

Who it's for: e-commerce and DTC brands already spending on Google Ads or affiliate.

Where budgets pay twice

You don't have a budget problem.

Some of your spend buys customers who were already coming.

We find it and move it to people who weren't.

Branded search

They typed your name. You paid for the click anyway.

Last-click affiliate

A coupon partner loads at checkout and claims a sale you'd already made.

Both look like growth in a report. Neither is a new customer. We test whether the spend is incremental, branded search included.

We read the whole budget.

Hired for Google Ads and affiliate, we still read the rest of the spend.

If money is going to waste on a channel we aren't paid to run, we tell you.

What the audit checks

  • Branded versus non-branded search spend
  • Which affiliate partners introduce customers and which intercept them
  • Whether reported growth is new-customer revenue
  • Spend on channels we don't run

Affiliate

Same money, pointed at people who weren't already coming.

Many affiliate programs pay commission on sales that were coming anyway.

We rebuild them to pay for new customers.

Wired into your analytics

We connect it to your analytics platform, so net-new growth is measurable.

Top-of-funnel publishers

Publishers who introduce you to new people, not ones who collect the last click.

Two months to rebuild

Expect a two-month grace period while we unwind and rebuild. We say so up front.

Same budget. Actual new customers.

We report on the customers you didn't already have.

We measure new-customer revenue and incrementality, or whichever KPI you decide counts most. Branded search is part of the check.

Managed monthly ad spend
$4.2M
Average ROI
5x
New customer growth
242%
Active clients
25+

As of September 2026

What clients say.

SocialLynx captured a 550% increase in new customer purchases in their second month running our Google Ads.

Sarah Korbin, CMO, 8 Figure Apparel Brand

Within the first week, SocialLynx identified changes in our Google Ads campaigns that we had completely overlooked. Wasted spend was cut immediately, and in 1 year we 4x'd our revenue. I'm genuinely thankful we found a team that actually knows what they're doing.

Joe Graczyk, CEO

Even in down months on our Social accounts, we can count on SocialLynx to continue growing our Google Ads. Getting a consistent 10X ROAS has helped us invest more back into Wild & Well.

Brittney Neff, VP, Marketing

Who we're for. And who we're not.

We work with e-commerce and DTC brands that already run Google Ads or an affiliate program, have felt the waste in it, and want profit from the spend, not more spend.

Apparel, lifestyle, kids and sports are our focus. We look at stage, not size.

Not a fit

  • You haven't launched a program yet. We improve programs that are already spending.
  • You're in cannabis, alcohol, gambling, GLP-1 or tobacco.
  • You're a startup or a SaaS company.
  • You want a monthly deck more than a better account.

How it works

  1. Audit

    We read your Google Ads, your affiliate program and the rest of the budget.

  2. Agree the number

    We settle what counts as a new customer and which KPI matters most.

  3. Move the spend

    We shift budget from what isn't bringing in new customers to what is.

  4. Report

    You get new-customer revenue, incrementality, and a plain account of what we changed.

Google Ads shows value inside a week, and certainly within a month. Affiliate needs about two months while we unwind and rebuild.

Questions buyers ask

SocialLynx runs Google Ads and affiliate for e-commerce brands, and makes the money they're already spending work harder instead of asking for more. Google Ads is where SocialLynx leads. Affiliate is where it started, and SocialLynx still runs it.

E-commerce and DTC brands that already spend on Google Ads or an affiliate program and want more profit from that spend. Apparel, lifestyle, kids and sports are the focus. SocialLynx does not take startups, SaaS, first-time launches, or regulated industries such as cannabis, alcohol, gambling, GLP-1 and tobacco.

We are open to being paid on performance with a starting fee or minimum.

No. SocialLynx works month to month. If SocialLynx isn't what's best for your business, you should move on. With affiliate, expect a two-month grace period while it unwinds and rebuilds the program.

Google Ads shows value inside a week, and certainly within a month. An affiliate program takes about two months, because SocialLynx unwinds the old setup and rebuilds it with top-of-funnel publishers first.

SocialLynx reports new-customer revenue and incrementality, branded search included, or whichever KPI you decide matters most. It counts customers you didn't already have, not sales that would have happened anyway.

SocialLynx connects the program to your analytics platform so net-new customer growth is measurable. Then it replaces last-click coupon partners with top-of-funnel publishers who introduce your brand to new people.

No. AI Overviews and AI Mode are a net positive for advertisers who adapt, because ads can appear inside them. SocialLynx checks whether your spend is incremental, branded search included, and says what it finds.