Resources
Articles and infographics from SocialLynx on Google Ads, affiliate and choosing a performance marketing partner.
- Blog
How is SocialLynx different from other performance marketing agencies?
SocialLynx doesn't ask for more budget. It finds the Google Ads and affiliate spend that buys customers you already had, moves it to people who weren't coming, reports on new customers only, and works month to month.
- Infographic
Why hire an agency to run your Google Ads?
- Blog
Why isn't my affiliate program bringing in new customers?
Most stalled affiliate programs pay commission to partners who show up at checkout rather than partners who introduce the brand. The fix is to measure net-new customers, then replace last-click coupon partners with publishers who reach people who weren't already coming.
- Blog
How do I know if my Google Ads spend is bringing in new customers?
Split your spend into branded and non-branded search, then compare what each bought against customers you already had. Branded clicks often pay for shoppers who were already coming. Moving that money toward people who weren't is where most accounts find growth without a bigger budget.
- Blog
What is it like to work with a performance marketing agency?
A good engagement starts with an audit and an agreed definition of success, moves budget within the first weeks, and settles into a steady rhythm of reporting on the number you agreed. Here is what each stage looks like with SocialLynx, and what you'll be asked for.
- Blog
Should I hire an agency or run Google Ads and affiliate in-house?
In-house works when you have the spend to justify a specialist for each channel and the time to keep them current. An agency makes sense when you need that expertise across Google Ads and affiliate without the hiring, and when it is paid on results rather than hours.
- Blog
Is a performance marketing agency worth it for a small business?
It is worth it when you already spend on Google Ads or affiliate, can't tell which of that spend brings in new customers, and the agency is paid on results and works month to month. It isn't worth it yet if you haven't launched a program, because there is no spend to make work harder.